Hi-Chew "It's Yum! Not Gum"


Product: Hi-Chew is a fruit-flavored chewy Japanese candy that has all of the benefits of gum with none of the drawbacks.

Insight: We don't know where to put our gum when we're done with it, so some people put it in inconvenient places where others may fall victim to the stickiness.

Idea: Gum that's Not


For Hi-Chew we wanted to keep a playful tone for our brand. We also wanted to differentiate ourselves from chewing gum. So we aimed to keep a fun tone while creating awareness about our product.

Print magazine ad
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Interactive bus stop (game + dispenser)
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3D billboard
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Pop-up ad
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Credits

Vrasidas Golemis (AD)

Jane Marle (AD)

Daniel Michel (CW)

Using Format