French Letter "Feels Right Before And After"
Description: French Letter is the only Fair Trade condom in the world. It was important to show that French Letter supports a serious issue while also making the campaign fun and sexual.
Insight: People don't care what happens "out of their bed".
Manifesto : While you’re busy screwing, make sure you’re not screwing anyone over. French letter ensures higher payment, social, and environmental standards for our workers, because we like to feel good about feeling good.
Print - in a mag...
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Stunt (Men's restroom)
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Interactive bus stop
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Digital magazine ad
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Credits
Vrasidas Golemis (AD)
Jane Marle (AD)
David Rappaport (CW)