- VENUE: LONDON VIOLIN FACTORY
- EVENT TYPE: PRODUCT LAUNCH
- AGENCY: PROFIRST UK
- DATE: FEBRUARY 2016
- SCOPE: 50 PEOPLE
For the launch of the new DIESEL men fragrance, L'Oreal UK asked to create a contemporary loft atmosphere of a BAD GUY. This loft, the Violin factory, in the middle of trendy London, opened his doors for 3 days to welcome a couple of journalists. Those journalists discovered step by step, by visiting every single room of the Loft, the ingredients of the perfume. And at the end of their discoveryl finally the journalists smell the new DIESEL BAD fragrance in the bathroom of our BAD GUY.
